Relite (RELI) Moves to Connect E-commerce and Consumers With NFTs and Web3

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Relite Finance (RELI) just announced a strategic pivot to open the funnel for mass NFT adoption!

The team is onto building a business-focused platform for NFTs creation and distribution to non-Web3-savvy end-consumers. NFTs with various utilities will unlock new marketing mechanisms for businesses to attract and retain customers.

The platform promises to integrate with e-commerce solutions such as WordPress and Shopify in order to reach the largest number of end-users.

George Groshkov, Relite’s founder was excited to share: “Businesses will be able to offer NFTs to their customers and the whole interaction will happen within an Android/iOS app. There will be a seamless wallet secured by MPC (multi-party computation) that keeps the accounts secured. We are really focusing on brining next level UX to the crypto market – that will bring us closer to the the big players in the App stores.”

The Relite Ecosystem


Businesses can mint NFTs for end-users who store them while creating an exclusive club of engaged market participats.

The Ecosystem is supported by the $RELI token utility for nft-minting, distribution, trading, and voting for new features.

Relite is determined to deliver easy-of-use and features already close to users’ hearts and fingertips.


The Ecosystem of Relite consists of a platform and a consumer app. It includes a marketplace where businesses can sell NFTs. This way Relite is uniting the physical products with their NFT representations in the digital world.

Relite’s e-commerce users will be able to easily and cost-effectively launch exclusive NFT collections to be offered as gifts, proof of ownership, art, means of exchange, discounts, bonuses and even future airdrops.

The team at Relite works directly with artists, digital-first brands and traditional SMEs for seamless onboarding, adoption and execution of their new vision.

They are pursuing key strategic partnerships to give consumers additional flexibility, such as the ability to buy NFTs with credit cards and offer on/off ramps to businesses.

“Our early backers were really excited by the news because we managed to reuse over 90% of the smart contracts we’ve built during the initial DeFi iteration. The pivot is for the good – NFTs have a huge potential to connect the physical and digital worlds.” – George Groshkov, Founder of Relite.

Learn more at


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