More and more celebrities are jumping on the NFT train. Following the successful launch of her debut NFT collection in December of last year, global pop superstar Katy Perry is releasing a second collection of NFTs today on Theta Network. The collection will look back to her 2017-2018 Witness Tour. The drop will take place on the 4th of March at 1 pm PST.
This second collection will follow “The Roar Package” which sold out in a record 95 minutes, making it one of the most successful NFT drops on ThetaDrop, Theta Network’s “low-cost and green” NFT marketplace, according to a press release.
First collection raised $1.2 million
Perry’s first collection raised $1.2 million in primary sales and $860,000 in secondary sales, with over 6500 unique buyers taking part. As per the press release, more Katy Perry NFT drops will follow over the course of this year.
As was the case with the first NFT drop, “The Witness Dice Collection” will be more than just digital art collectibles. These Theta NFTs “will bridge the gap between the physical and digital world to give fans the chance to own an iconic piece of Katy Perry history: the two giant golden dice on which she performed her song “Roulette” during her Witness Tour.”
These dice will be auctioned as a one-of-one NFT, much like the “Golden Lion” stage prop from her 2015 globally-televised performance. The upcoming collection will also connect Katy Perry fans with enviable benefits, including exclusive merchandise and access to her nostalgia store. Both collections of NFTs are being issued to celebrate Perry’s “Play” residency at the Resorts World Las Vegas hotel.
“It is no surprise to us that Katy Perry fans reacted so well to our utility and reward-based NFTs” says Mitch Liu, co-founder and CEO of Theta Labs. “Theta NFTs are rooted in giving fans and collectors unique and tangible benefits, and our collaboration with Katy – one of the world’s most successful and creative artists – was no different. Throughout 2022, we look forward to imagining new ways to connect Katy Perry fans to the metaverse and the exciting world of NFTs.”
A platform purposefully built for media and entertainment
According to the press release, Theta (THETA) Network’s NFT marketplace, ThetaDrop, is powered by the Theta protocol and a native blockchain that is significantly different from other NFT platforms as it was purposefully built for media and entertainment. The cost of minting NFTs and gas fees are significantly lower on the Theta Network and transaction times are 100x faster than on Ethereum.
The Theta protocol is built from the ground up on a proof-of-stake (POS) model and therefore uses “a fraction of the electricity and resources making it greener, and environmentally friendlier than other alternatives.”
With the launch of the Theta Mainnet 3.0 protocol upgrade last year, Theta’s distributed network of more than 100,000 global community-run edge nodes continues to grow quickly. In the future, Theta edge nodes will support decentralized NFT storage enabling users to own and take custody of their NFTs, and not depend on any centralized platform.
Also, cross-chain bridges between Theta Network, Ethereum (ETH) and other blockchains will enable NFT transfer across marketplaces, notably Ethereum-based Opensea, Nifty Gateway and others.
ThetaDrop NFT marketplace
The Theta infrastructure enables existing video platforms to drive incremental revenues and reduce content delivery (CDN) costs while end-users are rewarded for sharing their bandwidth to relay video on any PC, mobile, Smart TV or IoT device. Most recently, the company launched ThetaDrop NFT marketplace in partnership with the World Poker Tour and Katy Perry.
Pop superstar and musical artist Katy Perry is one of only five artists in history to have topped 100 million certified units with their digital singles – and the first-ever Capitol Records recording artist to join the elite RIAA 100 Million Certified Songs club.
Katy Perry is also an active advocate of many philanthropic causes. In 2013, Katy was appointed a UNICEF Goodwill Ambassador and has used her powerful voice to ensure every child’s right to health, education, equality, and protection.
Katy has also been a champion for LGBTQ+ equality and has received numerous awards for her work, including the Trevor Project’s Hero Award in 2012, the Human Rights Campaign’s National Equality Award in 2017, amfAR’s Award of Courage in 2018, and Variety’s Power of Women Award in 2021.
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